Urbanears

Brand Identity

Animation

Brief

Urbanears is a design-driven audio brand recognized for its colorful, eco-friendly approach to everyday listening. This piece follows earbuds traveling through six color-themed scenes inside a floating bubble, with props lifting and shifting in sync with each hue before the colors and logo are revealed.

Target Audiences

This motion design piece appeals to a wide age range from 15 to 50, captivating tech-savvy youths and urban professionals alike. It features dynamic transitions and a modern aesthetic that resonate with students, working adults, and active lifestyle enthusiasts. The content is particularly engaging for music lovers, fitness enthusiasts, and those who appreciate the blend of technology with personal expression, offering a vibrant experience for all.

Style Frames

Still Frames

Programs: Cinema 4D, Redshift, After Effects, Premiere Pro