PBS

Brand Identity
Animation

Brief

PBS, a non-profit network established in 1969, is known for its educational programming and cultural storytelling. This project reimagines PBS through the metaphor of a telescope, emphasizing curiosity, learning, and the way the network broadens viewers’ understanding of the world.

Target Audience

PBS's content caters to a wide audience, including curious learners of all ages, students, parents seeking educational materials, educators needing supplementary content, and lifelong learners interested in a variety of subjects, all drawn to its thought-provoking and insightful programming.

Style Frames

The key idea here is to maintain the circular motif throughout the style frames, using it as a unifying visual element while traveling through the desktop, sky, and universe.

Still Frames

Process

I created my original background music with Adobe Audition and After Effects for this piece.

Programs: Cinema 4D, Redshift, After Effects, Adobe Audition, Photoshop