The animation’s motion language reflects Balmain’s dynamic identity. It begins with structured, symmetrical forms, emphasizing tradition and order. As the story unfolds, sharp edges soften, fabrics ripple like liquid, and organic shapes emerge, evoking a sense of transformation. The interplay of light and texture accentuates the brand’s opulence, while the fluid movement of elements mirrors Balmain’s continuous reinvention, where the past and future merge into an audacious new vision.

The challenge was to translate Balmain’s rich heritage and bold modern identity into distinct 3D worlds that felt cohesive and cinematic. Each environment needed to balance luxury and futurism while supporting a narrative of transformation and evolution.

In the process, I used various simulation methods in C4D to recreate movement, material behavior, and environmental dynamics.

Credits :
Mix Sun: Concepting, World Building, Animation, Post-Production
‍Eleanor Yang: Concepting, World Building, Animation, Post-Production
Julia Fu Tsz Yan: Sound Design

Programs: Cinema 4D, Redshift, Premiere Pro, After Effects