Strategy
Transform GoPro’s image by incorporating vibrant colors, dynamic shapes, and simple treatments to reflect creativity and accessibility.
Perspective
Essence
Adventure
Creativity
Display
Waterproof
Versatility
Connection
As the world’s most recognized action camera brand, GoPro is built to capture extraordinary moments anywhere. This rebrand reinforces GoPro’s commitment to innovation and versatility, shaping an identity that celebrates creativity, daily life, and authentic storytelling.
GoPro empowers everyone to capture, share, and relive life’s best moments, from thrilling adventures to everyday beauty. With simple tools, GoPro inspires creativity, connection, and lasting memories.
Transform GoPro’s image by incorporating vibrant colors, dynamic shapes, and simple treatments to reflect creativity and accessibility.
Perspective
Essence
Adventure
Creativity
Display
Waterproof
Versatility
Connection
The redesigned GoPro logo embodies the brand’s shift toward capturing everyday moments.
The brand speaks in a warm, friendly voice that is both approachable and inspiring, encouraging people to capture life’s moments effortlessly.
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Programs: Illustrator, After Effects, Figma, Photoshop