Strategy
Transform GoPro’s image by incorporating vibrant colors, dynamic shapes, and simple treatments to reflect creativity and accessibility.
Perspective
Essence
Adventure
Creativity
Display
Waterproof
Versatility
Connection
GoPro empowers adventurers and creators to capture and share their experiences with cutting-edge, rugged, and versatile cameras. Built for action and exploration, GoPro celebrates innovation, storytelling, and the spirit of adventure.
GoPro empowers everyone to capture, share, and relive life’s best moments, from thrilling adventures to everyday beauty. With simple tools, GoPro inspires creativity, connection, and lasting memories.
Transform GoPro’s image by incorporating vibrant colors, dynamic shapes, and simple treatments to reflect creativity and accessibility.
Perspective
Essence
Adventure
Creativity
Display
Waterproof
Versatility
Connection
The redesigned GoPro logo embodies the brand’s shift toward capturing everyday moments.
The brand speaks in a warm, friendly voice that is both approachable and inspiring, encouraging people to capture life’s moments effortlessly.
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Programs: Illustrator, After Effects, Figma, Photoshop